Not only did B2C e-commerce grow during the pandemic, but many companies also invested in B2B online stores to launch or expand their sales and export operations.
Amid the Covid-19 pandemic, the world has been undergoing profound transformations across every possible dimension, including in the export of Brazilian products. Despite expectations surrounding the start of vaccination campaigns and the gradual return to normal routines for part of the population, the social distancing measures adopted since March have accelerated digitalization across the board.
According to E-bit/Nielsen, in the first half of this year, the online retail sector generated 47% more revenue compared to 2019., driving record levels of revenue, orders, new consumers, and seller optimism as businesses sought to overcome the economic downturn and expand their operations.
Growth of B2C E-Commerce in Brazil, 2014–2020 (%)
Fonte: Paypal Brasil & BigData Corp
What Are the Differences Between B2C and B2B Online Stores?
B2C and B2B are the English acronyms for **Business to Consumer** and **Business to Business**, which refer, respectively, to transactions with individual consumers and transactions between companies. In short, the first involves selling to individuals, while the second involves selling to businesses.
E-commerce, also known as online commerce, is a virtual store where a brand sells its products and manages the entire logistics process, from purchase to delivery. In this model, transactions take place directly between the online store and the end consumer. Another characteristic of e-commerce is that the brand can only sell products that are available in its own inventory and included in its product catalog.
A marketplace, also known as an online marketplace, works as a virtual storefront where multiple sellers showcase and sell their products or services, offering a much broader range of items. In short, it is a service provided by a platform to businesses that want to share a common space to exportar produtos pela internet. A tendência do mercado online B2B é de crescimento e de cada vez mais se assemelhar ao Ecommerce B2C.
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