DSB Distillerie (formerly Stock Brasil) is a company with a 90-year tradition of producing liqueurs, spirits, and fruit concentrates. For decades, its operations were essentially B2B, heavily reliant on tastings, in-person trade shows, and building face-to-face relationships.
This model, consolidated over generations, presented three major challenges:
As products that rely on sensory experience, the brand’s spirits and syrups had never been considered suitable for the digital environment. The company recognized the importance of trade shows for testing acceptance, packaging, pricing, and flavor, making any digital entry without prior validation a risky move.
The international expansion strategy relied on international trade shows, missions, and in-person meetings. Without a structured digital operation, the company was unable to convert the interest generated at trade shows into actual sales in target markets.
Valéria Natal, Executive Director of DSB, speaking at the E-commerce Forum 2025, described in an interview how entering the e-commerce market can be complex, highly technical, and costly, especially for consumer products. She highlighted that a company entering Alibaba or Amazon independently would face:
High financial risk;
A long learning curve;
A need for expertise in advertising, international logistics, pricing, compliance, and digital performance.
DSB needed a specialized partner with practical experience and the ability to turn market interest into consistent sales.
Starting in 2018, DSB began a long-term partnership with MASTERINT, operating on two strategic fronts:
MASTERINT assisted DSB in developing exports through joint participation in major global events, including:
Beyond the milestone of this being the fair's inaugural edition, the partnership—featuring a joint stand with BSB and MASTERINT—provided an opportunity to expand the showcase and visibility of DSB products, marking a significant step in the company's market development in China.
A strategic event that reinforced the brand's presence in the Middle East, one of DSB's key target markets.
These actions were crucial for validating products and testing flavor perceptions and market fit. In her interview, Valéria described this practice as indispensable for avoiding "entering e-commerce blindly."
DSB was MASTERINT’s first client to open an Alibaba.com account under professional management, in 2019. This project gave rise to what would become ALIBRAVE—MASTERINT’s ecosystem of solutions for Alibaba performance.
DSB became the inaugural case study for the ecosystem of solutions that currently serves dozens of Brazilian companies on the platform.
Practical experience with DSB helped MASTERINT model:
Opening up the Saudi Arabian market with an FCL shipment of KALY syrups was a historic milestone for DSB and MASTERINT.
With MASTERINT managing your Amazon operations:
Even with the 2025 tariff changes, the case study consolidated the brand globally and proved its acceptance in the North American market.
The company, which already exports to nearly 20 countries, has strengthened its capacity to:
Valéria's interview highlights that the partnership supported DSB's transformation at three levels:
Continuous innovation (e.g., personalized videos, AI, content in Mandarin)
The journey from MASTERINT to DSB Distillerie represents one of the most complete examples of a true migration from a traditional B2B industry to a global omnichannel operation, combining:
It is a case of persistence, innovation, and strategic partnership, publicly recognized by the DSB executive director.
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