{"id":4864,"date":"2021-01-07T18:03:00","date_gmt":"2021-01-07T21:03:00","guid":{"rendered":"https:\/\/masterint.com\/?p=4864"},"modified":"2021-01-07T18:03:00","modified_gmt":"2021-01-07T21:03:00","slug":"feira-internacional-transformacao-digital-mudancas-a-vista","status":"publish","type":"post","link":"https:\/\/masterint.com\/en\/feira-internacional-transformacao-digital-mudancas-a-vista\/","title":{"rendered":"Feira Internacional, Transforma\u00e7\u00e3o Digital: mudan\u00e7as \u00e0 vista"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4864\" class=\"elementor elementor-4864\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c132b18 elementor-section-boxed elementor-section-height-default elementor-section-height-default cmsmasters-block-default\" data-id=\"c132b18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8686c06\" data-id=\"8686c06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-165b8e0 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"165b8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"mkdf-post-text-main\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"mkdf-post-text-main\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><em>Participar de feira internacional na pandemia n\u00e3o \u00e9 f\u00e1cil. Incertezas com adiamentos e cancelamentos demandam transforma\u00e7\u00e3o digital de empresas de imediato.\u00a0<\/em><em>Neste contexto, Marketplace (mercado online) B2B e Evento digital se tornaram canais de promo\u00e7\u00e3o comercial internacional mais buscados.<\/em><\/p><p>N\u00e3o apenas grandes eventos como Jogos Ol\u00edmpicos T\u00f3quio 2020 e a Expo Dubai 2020 foram adiados por causa do COVID-19, as feiras internacionais comerciais foram adiadas ou canceladas. que foram adiadas para 2021. De acordo com o\u00a0<a href=\"http:\/\/www.feirasdobrasil.com.br\/covid19.asp\" target=\"_blank\" rel=\"noopener\">Calend\u00e1rio de Feiras do Brasil 2020<\/a>, at\u00e9 19 de dezembro, 3507 feiras foram alteradas, sendo 1775 canceladas e 873 tiveram a data alterada, incluindo a feira internacional Apas Show.<\/p><p>Na Espanha, a <a href=\"https:\/\/masterint.com\/en\/pt-br\/events\/alimentaria-barcelona-hostelco-2020\/\" target=\"_blank\" rel=\"noopener\">Feira Internacional Alimentaria Barcelona<\/a>\u00a0chegou a ser adiada por 2 oportunidades. Sobretudo no segundo semestre, algumas feiras mudaram seu formato para o modelo digital, o que certamente serviu de li\u00e7\u00e3o e para vislumbrar maior converg\u00eancia com a transforma\u00e7\u00e3o digital.<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Profissionais do mercado vem se questionando se o virtual pode realmente substituir o f\u00edsico e olham com d\u00favidas para os eventos digitais. De certa forma, \u00e9 dif\u00edcil substituir a intera\u00e7\u00e3o pessoal, a degusta\u00e7\u00e3o e a an\u00e1lise f\u00edsica de amostras, al\u00e9m do networking dos eventos f\u00edsicos.<\/p><p>Diante deste fen\u00f4meno e visando minimizar os\u00a0<a href=\"https:\/\/masterint.com\/en\/pt-br\/2021\/01\/19\/brasil-exporta-mais-alimentos-bebidas-e-agro-na-pandemia\/\" target=\"_blank\" rel=\"noopener\">efeitos da pandemia nas exporta\u00e7\u00f5es brasileiras<\/a>, a Apex Brasil (Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos) lan\u00e7ou uma\u00a0<a href=\"https:\/\/portal.apexbrasil.com.br\/noticia\/apex-brasil-lanca-chamada-para-artigos-sobre-transformacao-digital\/\" target=\"_blank\" rel=\"noopener\">chamada para artigos sobre transforma\u00e7\u00e3o digital<\/a>.<\/p><\/div><\/div><div class=\"mkdf-section-title-holder mkdf-st-standard mkdf-st-title-left mkdf-st-normal-space\"><div class=\"mkdf-st-inner\"><h4 class=\"mkdf-st-title\">Transforma\u00e7\u00e3o digital promovendo exporta\u00e7\u00e3o, internacionaliza\u00e7\u00e3o e investimentos<\/h4><\/div><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>A chamada tem foco em acad\u00eamicos e profissionais envolvidos com estudos e atividades em Neg\u00f3cios Internacionais, que poder\u00e3o elaborar artigos individualmente ou em grupo. Com base no conhecimento e na experi\u00eancia relacionados a Neg\u00f3cios Internacionais, os artigos dever\u00e3o abordar um entre tr\u00eas temas:\u00a0<span class=\"mkdf-highlight\">Transi\u00e7\u00e3o digital em Promo\u00e7\u00e3o Comercial Internacional; Transi\u00e7\u00e3o digital em Internacionaliza\u00e7\u00e3o; e Transi\u00e7\u00e3o digital em Investimentos<\/span>. O\u00a0<a href=\"https:\/\/portal.apexbrasil.com.br\/noticia\/apex-brasil-lanca-chamada-para-artigos-sobre-transformacao-digital\/\" target=\"_blank\" rel=\"noopener\">edital de convoca\u00e7\u00e3o<\/a>\u00a0est\u00e1 dispon\u00edvel para envio de materiais at\u00e9 26 de fevereiro e a previs\u00e3o \u00e9 de que a publica\u00e7\u00e3o seja feita no primeiro semestre de 2021.<\/p><p>No campo da promo\u00e7\u00e3o comercial internacional, os Marketplaces B2B e os eventos digitais cresceram e se transformaram, tendo inclusive se mesclado impulsionando fen\u00f4menos como o\u00a0<span class=\"mkdf-highlight\">Livestream<\/span>, que significa transmiss\u00e3o ao vivo, e ganhou popularidade na China no Ecommerce B2C com a tecnologia Taobao Live, do Grupo Alibaba.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50ca360 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-video\" data-id=\"50ca360\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=elAEoeadhWY&amp;feature=emb_logo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb6bf1 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-text-editor\" data-id=\"2fb6bf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"mkdf-post-text-main\"><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1545729514881\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"mkdf-section-title-holder  mkdf-st-standard mkdf-st-title-left mkdf-st-normal-space\"><div class=\"mkdf-st-inner\"><h5 class=\"mkdf-st-title\">Alibaba.com Global Online Trade Show &#8211; Janeiro 2021<\/h5><\/div><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Como\u00a0<a href=\"https:\/\/masterint.com\/en\/pt-br\/2021\/01\/09\/mercado-virtual-top-5-tendencias-dos-marketplaces-b2b-2021\/\" target=\"_blank\" rel=\"noopener\">cada vez mais Marketplaces B2B e Ecommerce B2C se assemelham<\/a>, o Grupo Alibaba tamb\u00e9m levar\u00e1 a tecnologia para o\u00a0<a href=\"https:\/\/alibaba.com\/\" target=\"_blank\" rel=\"noopener\">Alibaba.com<\/a>, o maior Marketplace B2B do mundo, em um evento programado para janeiro, com divulga\u00e7\u00e3o semelhante a uma feira internacional.<\/p><\/div><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Condi\u00e7\u00f5es de participa\u00e7\u00e3o:<\/p><ul><li>Possuir \u00edndice de performance a partir de 1<\/li><li>Validade da licen\u00e7a de Fornecedor Ouro ser posterior a 14 de mar\u00e7o de 2021<\/li><li>Entre 2 e 31 de janeiro, a taxa de resposta do vendedor deve ser acima de 70%<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-81b2327\" data-id=\"81b2327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94b8e84 elementor-section-boxed elementor-section-height-default elementor-section-height-default cmsmasters-block-default\" data-id=\"94b8e84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0499bea\" data-id=\"0499bea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-833d287 elementor-section-full_width elementor-section-height-default elementor-section-height-default cmsmasters-block-default\" data-id=\"833d287\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d3d2a2\" data-id=\"0d3d2a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60bd952 elementor-section-boxed elementor-section-height-default elementor-section-height-default cmsmasters-block-default\" data-id=\"60bd952\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0d3897\" data-id=\"d0d3897\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6506267 cmsmasters-block-default cmsmasters-sticky-default elementor-widget elementor-widget-heading\" data-id=\"6506267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publica\u00e7\u00f5es relacionadas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43e3afc elementor-section-boxed elementor-section-height-default elementor-section-height-default cmsmasters-block-default\" data-id=\"43e3afc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afb03d6\" data-id=\"afb03d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Participar de feira internacional na pandemia n\u00e3o \u00e9 f\u00e1cil. Incertezas com adiamentos e cancelamentos demandam transforma\u00e7\u00e3o digital de empresas de imediato<\/p>","protected":false},"author":1,"featured_media":4865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77,79,89,96,91],"tags":[95,90,97,98],"class_list":["post-4864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alibaba","category-ecommerce-marketplaces","category-eventos","category-online","category-feiras","tag-evento-digital","tag-feira-internacional","tag-livestream","tag-transformacao-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Feira Internacional, Transforma\u00e7\u00e3o Digital: mudan\u00e7as \u00e0 vista - Masterint<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterint.com\/en\/feira-internacional-transformacao-digital-mudancas-a-vista\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feira Internacional, Transforma\u00e7\u00e3o Digital: mudan\u00e7as \u00e0 vista\" \/>\n<meta property=\"og:description\" content=\"Participar de feira internacional na pandemia n\u00e3o \u00e9 f\u00e1cil. 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